Symbiosis Centre for Behavioral Studies (SCBS) has been established to intensify the thrust of behavioral research scholarship within Symbiosis International (Deemed University). It employs a multidisciplinary approach to behavioral studies, integrating psychology, sociology, neuroscience, Urban Planning, Policy Nudges, and other related fields. This interdisciplinary approach allows for a comprehensive understanding of human behavior and its applications in various domains like marketing, consumer behavior, branding, economics, design, healthcare, Urban Planning, and emotional wellbeing to name a few.