WELCOME TO SCBS
Symbiosis Centre for Behavioral Studies (SCBS) has been established to intensify the thrust of behavioral research scholarship within Symbiosis International (Deemed University). It employs a multidisciplinary approach to behavioral studies, integrating psychology, sociology, neuroscience, Urban Planning, Policy Nudges, and other related fields. This interdisciplinary approach allows for a comprehensive understanding of human behavior and its applications in various domains like marketing, consumer behavior, branding, economics, design, healthcare, Urban Planning, and emotional wellbeing to name a few.
Objectives and aims (not limited to):
- Increasing quality research in behavioral sciences and promote research collaborations among the faculty members.
- Publishing in reputed journals.
- Consulting to organizations.
- Working on projects through external funding like Research Grants.
- Skill development of graduate and post-graduate students.
Laboratory Facilities
- Set-up for focus group discussion, observational studies and projective techniques
- Specialist equipment for eye-tracking (Desktop Tobii Eye-tracker & Wearable Glasses)
- EEG
- fMRI
- SPSS
- IBM AMOS
- NVivo
- MediaLab and DirectRT
- Matlab