The Symbiosis Centre for Behavioural Sciences (SCBS), founded with the vision of advancing the frontiers of behavioural research within Symbiosis International (Deemed University), is committed to promote a dynamic research ecosystem. It embraces a multidisciplinary approach to behavioural studies that seamlessly integrates diverse fields such as psychology, sociology, neurosciences, urban planning, policy nudges, and other related areas. This holistic perspective enables SCBS to analyse unconscious human behaviours and its application in various domains like marketing, economics, consumer behaviour, mental well-being, digital and financial inclusion, and influencing decision-making, driving innovative solutions and transformative insights. By employing qualitative, quantitative, and experimental research methodologies, SCBS seeks to facilitate data-driven interventions and bridge the gap between theory and practice, through collaborative endeavours.
