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Indian Council of Social Science Research (ICSSR)

Title: Social, Economic and Cultural Perspective of Godhadi Craft Community of Gujarat and Rajasthan

PI: Dr. Aradhana Gandhi, Faculty in-charge-SCBS and Faculty-SIBM Pune

Co-PI:

  • Dr. Sanjeevani Ayachit, Director, SID
  • Ms. Shagun Swaroop, Assistant Prof., SID
  • Dr. Nandini Kulkarni, Director, SSPAD, Nagpur
  • Dr. Purva Mange, Associate Prof., SSPAD, Nagpur

Collaborator Institute:

  • Symbiosis Institute of Design (SID), Pune, and
  • Symbiosis School of Planning Architecture and Design (SSPAD), Nagpur

Project Highlights:

    1. Social Impact
    1. Women as Craft Custodians: Women are the sole custodians of Godhadi craft, yet face restricted mobility and limited recognition.
    2. Generational Disengagement: Young girls prefer formal education, disrupting the traditional transmission of skills.
    2. Cultural Impact
    1. Deep-Rooted Tradition: Godhadi stitching is a family cultural practice, passed down through generations.
    2. Modernization vs. Preservation: While artisans adapt designs to current tastes, the cultural value is undervalued economically.
    3. Economic Reality
    1. Low Income & High Costs: Godhadi work offers minimal earnings due to high material costs and limited market access.
    2. Lack of Digital Integration: Artisans are digitally excluded, reliant on cash and local sales, despite available support schemes.

Symbiosis International (Deemed University)

Title: Understand the impact that SCOPE scholarships to pursue graduate education has had on the lives of the girl students and their families in select villages of Mulshi taluka, Pune district.

PI: Dr. Aradhana Gandhi, Faculty in-charge-SCBS and Faculty-SIBM Pune

Co-PI: Dr. Lelith Daniel, Assistant Prof., SCOPE

Collaborator Institute: Symbiosis Community Outreach Programme and Extention (SCOPE)

Project Highlights:

    1. Empowerment Through Education: Scholarships enabled rural women to access higher education, boosting their confidence, decision-making abilities, and academic aspirations.
    2 Socio-Economic Mobility: Recipients transitioned from financial dependents to contributors, supporting their families and inspiring community interest in girls’ education.
    3. Professional and Personal Growth: Through education and employment, participants gained practical skills, workplace recognition, and envisioned independent futures.
    4. Shifting Social Norms: The journey challenged traditional gender roles, with families and communities gradually embracing the value of women’s education and careers.

Symbiosis International (Deemed University)

Title: Eye tracking exploration on consumer food and health supplement attention and choice

PI: Dr. Aradhana Gandhi, Faculty in-charge-SCBS and Faculty-SIBM Pune

Project Highlights:

    Study 1: Health Supplement Packaging and Consumer Behaviour
    1. Nutritional labels garnered the highest visual attention and directly influenced perceived healthiness and consumption intent, while laboratory testing labels had an indirect positive effect; product variant labels had negligible impact.
    2. Perceived healthiness acted as a key mediator between label design and behavioral intent.
    Study 2: Food Waste Reduction in University Dining Halls
    1. Awareness campaigns effectively reduced food waste by activating moral norms and increasing cognitive engagement, with verbal messages outperforming pictorial ones.
    2. Food taste and moral responsibility strongly influenced behavioral intent, while plate size had no effect;
    3. Intention-behaviour gap observed; awareness campaigns mediated this gap, facilitating behavioural change.
    Study 3: Menu Labelling and Healthier Food Choices
    1. Numeric and physical activity-based labels drew more attention, aiding informed dietary decisions, while traffic-light labels were least effective; labels acted as decision-making heuristics.
    2. Hedonic preferences and social settings often led to menu label disregard, highlighting contextual limitations in their effectiveness.

Symbiosis International (Deemed University)

Title: An Impact Assessment Study to Understand Adult Literacy

PI: Dr. Aradhana Gandhi, Faculty in-charge-SCBS and Faculty-SIBM Pune

Co-PI: Dr. Lelith Daniel, Assistant Prof., SCOPE

Collaborator Institute: Symbiosis Community Outreach Programme and Extention (SCOPE)

Project Highlights:

    1. Adult literacy training provided to elderly individuals, predominantly women who had discontinued formal education earlier in life.
    2. To enhance basic functional literacy, improve confidence, strengthen and enable better community participation.