Sr. No.	Description
1	Sharma, A., & Gandhi, A. V. (2025). Behavioral reasoning in technological adoption: consumer response to early-stage radical innovations. International Journal of Innovation Science.
2	Thapa, S. B., & Gandhi, A. (2025). Exploring telemedicine and organizational challenges in the healthcare system: a qualitative analysis using Grounded Theory. Journal of Health Organization and Management, 39(3), 402-419.
3	Kuknor, S., Gandhi, A., & Saadan, S. (2025). An ethnographic study on work from home during the COVID-19 pandemic: time to reflect and introspect. Journal of Organizational Ethnography.

Academic Year – 2024

Sr. No.	Description
1	Samaddar, K., Mondal, S., & Gandhi, A. (2024). Online counterfeit purchase behaviour: moderating effect of perceived anonymity and moral disengagement. Young Consumers, 25(1), 84-108.
2	Sharma, A., & Gandhi, A. V. (2024). Consumer adoption study for innovative technology products and services in an emerging economy. International Journal of Innovation Science, 16(3), 482-500.
3	Samaddar, K., & Gandhi, A. (2024). Exploring Customer Perceived Value towards non-deceptive counterfeiting: a grounded theory approach. South Asian Journal of Business Studies, 13(2), 201-225.
4	Gandhi, A., & Kuknor, S. (2024). The potential of virtual internships for management education: capturing student journey through experiential learning. Education+ Training, 66(2/3), 341-354.
5	Thapa, S. B., & Gandhi, A. (2024). Exploring telemedicine and organizational challenges in the healthcare system: a qualitative analysis using Grounded Theory. Journal of Health Organization and Management.
6	Bhardwaj, S., Thapa, S. B., & Gandhi, A. (2024). Advances in neuromarketing and improved understanding of consumer behaviour: Analysing tool possibilities and research trends. Cogent Business & Management, 11(1), 2376773.
7	Rajput, A., & Gandhi, A. (2024). The branding power of social media influencers: An interactive marketing approach. Cogent Business & Management, 11(1), 2380807.
8	Gahlot, P., Suryavanshi, K., & Gandhi, A. (2024). Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience?. Cogent Business & Management, 11(1), 2432542.
9	Rajput, A., & Gandhi, A. (2024, January). From Clicks to Carts: Investigating Impulse Buying in Influencer Live-Streaming. In 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) (pp. 669-675). IEEE.
10	Rajput, A., Suryavanshi, K., Thapa, S. B., Gahlot, P., & Gandhi, A. (2024, January). The Impact of Social Media Influencers on Ecoconscious Consumers. In 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) (pp. 1-6). IEEE.
11	Rajput, A., & Gandhi, A. (2024, March). Influencer Voices: Exploring How Recommendations Drive Tourism Intent. In 2024 International Conference on Automation and Computation (AUTOCOM) (pp. 586-592). IEEE
12	Rajput, A., & Gandhi, A. (2024, March). Behind the MIC: Exploring the Impact of Influencer Podcasts on Consumer Perception. In 2024 International Conference on Automation and Computation (AUTOCOM) (pp. 593-599). IEEE.
13	Thapa, S. B., & Gandhi, A. (2024, March). Clinical effectiveness of Telemedicine: Facilitators and Challenges through the lens of Health professionals. In 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI) (Vol. 2, pp. 1-6). IEEE.
14	Suryavanshi, K., & Gandhi, A. (2024, July). Role of Gamification in Shaping E-Wallet Purchase Behaviour: A Mixed-Method Analysis. In 2024 2nd International Conference on Sustainable Computing and Smart Systems (ICSCSS) (pp. 1178-1185). IEEE.
15	Rajput, A., & Gandhi, A. (2024, September). Finfluencer: Exploring the Untapped Influence of Financial Influencers. In 2024 14th International Conference on Advanced Computer Information Technologies (ACIT) (pp. 190-196). IEEE.
16	Rajput, A., Jaiwani, M., Singh, S., Gandhi, A., & Gopalkrishnan, S. (2024, September). Influencer Marketing Redefined: The Era of AI-Powered Personalization. In 2024 International Seminar on Application for Technology of Information and Communication (iSemantic) (pp. 482-488). IEEE.
17	Rajput, A., Suryavanshi, K., & Gandhi, A. (2024). “Whom to Trust?”: To Investigate the Efficacy of Influencer Marketing and Social Media Sponsored Advertisements. In Corporate Democracy, Open Innovation, and Growth: Business Transformation in Developing Economies (pp. 319-355). Cham: Springer Nature Switzerland.
18	Rajput, A., & Gandhi, A. (2024, November). Leveraging Influencer Advocacy For Smarter Decision-Making In Smart City Governance. In 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT) (pp. 1346-1353). IEEE.
19	Rajput, A., & Gandhi, A. (2024, November). Influencer Narratives Influencing Follower’s Travel Intent: A Digital Journey. In 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT) (pp. 1222-1228). IEEE.
20	Rajput, A., & Gandhi, A. (2024, November). Next-Gen Marketing: Influencers Driving Post-Purchase Satisfaction Through AR Engagement. In 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT) (pp. 1215-1221). IEEE.
21	Rajput, A., & Gandhi, A. (2024, November). Influencers as Strategic Gatekeepers: Leveraging Business Intelligence in the OTT Market. In 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT) (pp. 1339-1345). IEEE.

Academic Year – 2023

Sr. No.	Description
1	Dani, M. V., Gandhi, A. V., & Sharma, A. (2023). Understanding drivers of innovation in information technology companies using a grounded theory approach. International Journal of Innovation Science.
2	Thapa, S. B., Rajput, A., Gandhi, A., & Raman, R. (2023, May). Mobile Health Applications towards Sustainable Healthcare: A Healthcare Professionals’ Perspective. In 2023 International Conference on Advancement in Computation & Computer Technologies (ICACCT) (pp. 1-6). IEEE.
3	Gahlot, P., Suryavanshi, K., Gandhi, A., Raman, R. (2023, March). Augmented Reality Application for Sustainable Development- A Grounded Theory Approach. International Conference on Sustainable Computing and Smart Systems (ICSCSS 2023), Coimbatore, India.
4	Thapa, S. B., Gahlot, P., Suryavanshi, K., Gandhi, A. & Raman, R. (2023). A Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye Tracking. Journal of Computer Science, 19(3), 399-414.
5	Gahlot, P., Thapa, S. B., Suryavanshi, K., Gandhi, A. & Raman, R. (2023). Effect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking Study. Journal of Computer Science, 19(1), 99-111.

Academic Year – 2022

Sr. No.	Description
1	Dani, M. V., & Gandhi, A. V. (2022). Understanding the drivers of innovation in an organisation: a literature review. International Journal of Innovation Science, 14(3/4), 476-505.
2	Sharma, A., & Gandhi, A. (2022). Consumer Adoption Study for Innovative Technology Products and Services in an Emerging Economy. International Journal of Innovation Science.
3	Gupta, R., Gandhi, A. (2022). “Impact of Elements of Ad's on Sports Fan Attitude during a Live Sporting Event”. Cardiometry.
4	Samaddar, K., & Gandhi, A. (2022). “Exploring Customer Perceived Value towards non-deceptive counterfeiting: a grounded theory approach”. South Asian Journal of Business Studies
5	Dhwanit, K., Ritvik Verma, R. & Gandhi, A. (2022). “Effectiveness of Consumer Promotions in Brick-and-Mortar Retail Stores”. Cardiometry.
6	Surana, N., & Gandhi, A. (2022). Analysis of the Consumer Purchase Behavior of Personal Care Products in a Developing Country. Cardiometry.
7	Goyal, G., Bhattacharya, S. & Gandhi, A. (2022). “Grounded theory in management research: through the lens of gender-based pay disparity”. Journal of Advances in Management Research.
8	Suryavanshi, K., Gahlot, P., Thapa, S.B., Gandhi, A., & Raman, R. (2022). “Gamification on OTT Platforms: A Behavioural Study for User Engagement”. International Journal of Advanced Computer Science and Applications.
9	Dani, M.V. & Gandhi, A. (2022). “Understanding the drivers of innovation in an organisation: a literature review”. International Journal of Innovation Science.